RONDO:
GROUND OF HONOR

PUBG Battlegrounds. NEW MAP LAUNCHING. GLOBAL CAMPAIGN

JvM launch their highly anticipated new map, "Rondo," globally.

This strategic release aimed to engage fans worldwide, including the crucial mainland China market. So the teams brought together pop culture and gaming insights, paired with deep knowledge of user behaviors across China, Korea, and the USA.

The result was dynamic content for film, digital out-of-home, and social media, highlighting the themes of "Brotherhood" and "The Art of Winning" in an exciting, action-packed narrative.

Leading the campaign are South Korean actor Lee Jung-Jae, of Squid Game fame, and actor Daniel Wu, a renowned figure in Hong Kong and Asian cinema. Directed by US-based filmmaker Sam Hargrave, known for his stunt coordination in "The Avengers" and "John Wick", the production also featured stunt experts to deliver a truly immersive and authentic experience.