I AM GINSENG.

The Korean skincare brand Sulwhasoo from Amorepacific is setting course for the global market together with Jung von Matt. Brand ambassador for the campaign, which launches at the Metropolitan Museum in New York on March 29, 2023, is Hollywood star Tilda Swinton, who lends her voice to the campaign. 

The campaign will be seen on social media, other digital channels, 
OOH and retail stores mainly in US, South Korea, China and other global markets.
Showcasing Sulwhasoo's traditional brand values. 
They explored the unknown and were the first to bring ginseng into skincare. 

They create products as works of art based on heritage and unique skin science that stand the test of time and generations. 
With artistry and creativity, Sulwhasoo aims to enable new experiences worldwide and inspire people to explore their heritage and create their own version of beauty.  All under the theme: "Building a world of beauty, powered by art and heritage".